consumer and a move towards the mass market.

[RubyGarcia]

Moving across the hall to the Design Quarter area of thomas sabo charms Phoebe Jewellery presented its new Wild Strawberry pieces alongside its Woodland collection in sterling silver with 18ct gold vermeil adornments.
And the trend for two-tone metals continued into The Company of Master Jewellers’ spring buying event, with Alexis Dove presenting rose gold animal charms on silver chains and OAK jewellery showcasing its Feather of Grace charm and Treasure Tree pendant in sterling silver and gold vermeil.

pandora earrings pearl combined duo metals – this time 9ct yellow gold and silver – with the most popular colour of Jewellery & Watch Birmingham (and perhaps SS15), sky blue. Blue topaz was the popular choice among branded fashion jewellery retailers, while fine jewellery suppliers opted for sapphires and brilliant aquamarine — a gemstone that’s becoming particularly difficult to find in the most striking colours.

Also making the most of 9ct gold is Dower & Hall, which is celebrating its 25th anniversary with a smattering of new collections this year. Its Fireworks range of 9ct yellow and white gold pieces with a soft beaten finish incorporate sombre shades of blue sapphires, pink sapphires and tsavorites, while its Dewdrop offer combines the trend for duometals with white topaz.Jewellery retailer Pandora has worked alongside pandora earrings specialist Mackevision, to create its latest multichannel marketing campaign.

A 3D CGI portfolio of the retailer's latest Rose collection has been created to use in a new nationwide advertising drive that will appear in print, outdoor venues and stores across the UK. The ads are being handled by creative agency, The Minimart.

Mackevision's visualisations of the jewellery will feature in a £1.2 million media campaign aimed at raising awareness of the Pandora brand to British shoppers. The ads represent a step away from pandora necklaces consumer and a move towards the mass market.

Arren Perfetti, creative director of Mackevision UK, commented: "Each piece of jewellery has been virtually recreated, ensuring the material qualities and subtle finishes are accurately matched to the physical jewellery items.


"Software including 3D computer programme, 3ds Max, and sculpting package ZBrush, allowed Mackevision to achieve the fine details and contours of the products to ensure they look identical to the cheap pandora bracelet on the shop floor."
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RubyGarcia