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Joined: 30 Oct 2016 Posts: 143
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Posted: Tue Nov 01, 2016 10:26 am Post subject: shoe molds that Bowerman made nike shox uk clearance |
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Nike spares no expense when it comes to telling the stories of Phil Knight, Bill Bowerman, Steve Prefontaine, and the founding of the company. Here's what goes on these days around the Nike campfire.
The Nike store in Eugene, Oregon opened last May. Think of it as Nike's Smithsonian Institution. A Heritage Wall includes everything from the shoe molds that Bowerman made nike shox uk clearance with his family's waffle iron to the first pair of Nike running shoes to ever cross a finish line.
Whether it's Bowerman Drive (which leads into the Nike campus), the Joe Paterno Child Development Center (named after the Penn State football coach), or the Bo Jackson fitness Center, every aspect of Nike's headquarters reinforces its heritage.
Nike's corporate storytelling does not end with its employees. "Ekins," for example, are responsible for telling the Nike story to salespeople at the Athlete's Foot, Foot Locker, and other large retailers that carry the nike shox nz uk Nike product line.
Why? "Because when people understand why we exist, what our foundation is, and who we are today, then they understand that all of our products are still rooted in improving an athlete's performance," says Ekins training manager Dennis Reeder. "It's no different from how it was when Bill Bowerman was in his workshop, tinkering and crafting shoes for his athletes at the University of Oregon |
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