NB RELEASE

[Havoily72]

This vibrant iteration of the new balance m1540v2 is part of the brand’s “Yard Pack“, as the aesthetic inspiration derives from the label’s founder, William J. Riley, and the colors of the roosters in his yard during 1906.A mixture of red, navy, light blue, yellow and more comprises the sleek profile, which is constructed of breathable mesh with suede and leather overlays throughout. Notable branding is evident with the “N” logo across its side panels, in addition to its tongue and across the heel.


It’s been seen in Paris and Los Angeles, and now the new balance 1600 Sport journeys to Shanghai for its next photographic showcase. Local photographer Nick Chu provides a look at the blazing orange colorway around the biggest and most bustling city in China, illustrating the 247 Sport’s sleek and sophisticated look in a sporty build. Combining elements of popular heritage New Balance silhouettes like the 998 and 1300, the 247 ushers in a new chapter of the brand’s fashion-forward lifestyle sneaker initiative.


The new balance 1260 sports a premium suede upper done in a tonal Desert Dune fashion. The shoe is contrasted by the hits of white placed on areas such as the midsole, lining, tongue tag and laces. Hits of grey are placed on the heel tab and heel counter to give the shoe some added depth. Lastly, the mesh hits placed on the toe, tongue and collar provide minimal contrast and added comfort. Available now, pick up the J.Crew x New Balance 1400 Desert Dune in-store and online now from J.Crew for $170.
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Joseph McKenna