Vasa Fitness Investing $30M in Club Upgrades, Boutique Class

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Vasa Fitness Investing $30M in Club Upgrades, Boutique Classes
Can Cardio Make a Comeback Inside Gyms & Clubs?
The HVLP gym brand’s investment in group training, new equipment and enhanced amenities signals how low-price gyms are changing what “affordable” looks and feels like
Vasa Fitness is putting $30 million toward a sweeping upgrade of its 64 gyms, signaling how the high-value, low-price (HVLP) segment continues to evolve in the age of Gen Z.
The Colorado-based chain has dubbed it a “mall of fitness” model: premium big-box amenities and boutique-style studio classes under one roof.
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