Adidas aims to increase

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Adidas aims to increase

Frankfurt – adidas superstar aims to increase its sales by 40 million pairs of sneakers annually, to more than a half-billion by 2020, largely by appealing to fashion-conscious teens and urban hipsters. At the heart of that effort: a decades-old shoe named after a retired tennis player who lives in South Carolina and hasn’t won a major singles tournament since 1980.The shoe is the Stan Smith, a white-leather number with pale green accents introduced in 1971, the year before Stan Smith earned his second and last Grand Slam singles title. Thanks to a well-orchestrated promotional blitz, this unlikely hero has made one of the greatest comebacks in marketing history, from a declining brand popular with suburban dads into a must-have for the -fashion-savvy.

The adidas superstar mens Superstar celebrated its 30th anniversary not too long ago, but has since taken a backseat to a number of silhouettes in the three stripe’s catalog that’s now more focused on innovation and new technologies than anything else. That doesn’t mean that the 80s icon hasn’t been revamped itself, as adidas Originals is ushering in the New Year with two premium “Metallic Toe” takes on the Superstar’s legendary shelltoe construction.The adidas Superstar Gold Toe and adidas Superstar Silver Toe takes the precious metal route to task while each colorway features smooth white or black leather uppers for a more traditional juxtaposition. Even the tongue branding featuring the trefoil logo is revamped with metallic prints while the side panel ‘Superstar’ wordmark gets a matching gold or silver finish.

A jamais iconique, adidas superstar womens Superstar continue de nous régaler. Souvent revisitée par la marque aux trois bandes, l'ic?ne intemporelle des sneakers allemandes se refait une beauté pour l'été. Après avoir eu droit à une version Boost qui a été validée par le rappeur S.Pri Noir, la Superstar adopte de nouveaux coloris qui sentent bon la fra?cheur. Que ce soit la Bounce ou la Boost, la nouvelle Superstar est encore plus bonne que la plus bonne de tes.According to mens' style bible GQ, the "old man" sneakers are so hot right now.That's good news for Adidas AG, which may have pushed the retro styling of its Stan Smith and Superstar models about as far as they can go.

As most of you know by now, the brand new adidas superstar ii Superstar Boost will be making its highly anticipated debut tomorrow. There’s plenty of OG-feel colorways to choose from, but adidas has decided to hook up the ladies with something a little but more bold. Also releasing tomorrow is the adidas Superstar Boost Women’s Metal Pack.Coming in your choice of Metallic Copper or Metallic Silver, each pair opts for a monochromatic look offset by the White hits placed on the shell toe, laces, lining and concealed full-length Boost placed on the sole. Comfort and boldness and wrapped up in one sneakers, I like that.
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